The Event
The last 6 months have been a whirlwind of business preparations for Sarah Lynn. Since a historic joint-winning of the 2017 series of The Apprentice, Sarah has been busy readying Sweets in the City for its official launch. On Thursday 7th June, that day finally came, when Lord Alan Sugar and Sarah came together to celebrate their co-owned business.
The event was inundated with sweets – from delicious jars of joy, to personalised letter box treats, the array of treats was vast. Most notable were the incredible sweet portraits created for Lord Sugar.
The pop art display was created by street artist ‘BareFace’ and the recreation of Lord Sugar’s face in sweets was the work of food artist Nathan Wyburn – both of which Lord Sugar was very pleased with. It reportedly took Nathan 10 hours to create the sweet portrait of Lord Sugar, which features 3,000 sweets total.
The pair also appeared on This Morning to discuss all things Sweets in the City with Holly Willoughby and Phillip Schofield; from letterbox treats, to the specialist dietary sweets on offer. Of course, there was also mention of the legendary 2017 final where Lord Sugar crowned two winners (the first of its kind in the history of the BBC TV series!).
Sweets start here
Sweets in the City’s amazing selection of treats are available through numerous retailers, including: Harrods, Harvey Nichols, Selfridges & Co and Morleys.
There is also a huge variety of sweets available for purchase online, including:
…& lots, lots more!
The Sweets in the City launch marks the start of a truly delicious journey into the confectionary industry. Find us on Facebook, Twitter and Instagram to stay up to date with the latest offers, competitions and products!
