Eating sweets makes you happier. Fact. But the science behind why we love sweets so much is a lot more complex than you think! In this blog, we take a look at why some people have more of a sweet tooth than others, why children crave sugar more than adults do... and we'll reveal which animal can't taste sugar at all! 

What is a sweet tooth and why do you have one?

 Someone with a  sweet tooth is someone who adores sweets! (Our favourite kind of people). But how does someone acquire a sweet tooth? Well, research suggests that a sweet tooth can be attributed to a number of things including; your genetics, the environment you grew up and live in, and your fondest memories of sweets.

Firstly, your DNA determines how sensitive your taste buds are to the taste of sweet foods, so you should be grateful if you're one of the lucky people who's born with taste buds that love sweets! 

Secondly, the environment you grow up and live in also plays a role in forming your sweet tooth. If your parents used to give you sweet treats as a child and if you regularly have sweets and chocolate in the house or around you at school/work, then you're much more likely to develop a sweet tooth!

Finally, if you associate fond memories with sweets then you'll be driven to re-create those feelings over and over again. Remember how yummy an ice cream on the beach on a hot day tastes... eating ice cream is likely to take you back to that happy place!

Why do children love sugar more than adults?

The reasons children have such an obsession with all things sweet and sugary is due to their bodies demanding lots of calories to use while they're growing! And, research shows that children who eat more sugar have faster growth spurts and can even end up taller than those who don't eat sweets.

Of course, we recommend only giving little ones sweeties in moderation and making sure they brush their teeth after - but don't prohibit sugar altogether if you want them to grow up big and strong! Why not treat a little one in your life to one of our new children's Letterbox Treats? The box and sweet fill can be easily personalised to make this a truly delightful gift!

View children's Letterbox Treats > 

So... which animal can't taste sugar at all?

CATS! Unluckily for cats, they don't have the same sweetness receptors that most other mammals have. Most cat owners are adamant that their cat loves sweets, but it is more likely the fat content of the sweet foods that they are drawn to. They're still sweet and adorable regardless!

So now that we've uncovered some lot of the science of sweets, why don't you treat yourself to some yummy sweet treats? We have a whole host of sweets to choose from on our Pick & Mix page, or you can choose something from one of our other Collections and enjoy!

View Our Sweet Collections >

We have two new amazing children’s Letterbox Treat designs on our site! Have you seen them yet? They have been created with curious kids who love sweets in mind; one features friendly prehistoric dinosaurs while the other shows an amazing astronaut in outer space! These are sure to put a sweet smile on any child’s face and get them excited about learning.

Dinosaur Design

The first is a roar-some dinosaur themed box that features these three colourful dinosaurs. Can you name all three species? We think this would make a lovely birthday gift for a kid who loves dinosaurs and history. Are you throwing a dinosaur party for their birthday? Why not host a fossil hunt in your sandpit?

Space Design

The second design is this super cool space sweet box featuring a rocket and an astronaut. This box is sure to get your kid thinking about science and technology – perfect if you’re planning a day out to the national space centre or if you’re throwing a space birthday party!

How to order:

1. Select your Letterbox design
2. Personalise your Letterbox – you can change the text on the front & write a message inside!
3. Choose a sweet fill that you know your child will love
4. Place your order!

Your Letterbox Sweets will be delivered right through your letterbox making this a great gift choice if you’re a busy parent who doesn’t have time to go out and buy a gift from the shops. We know that kids love sweets, and they’re sure to love and treasure their personalised box with such a cool design on too.

To order one of these new letterboxes, or to browse the other designs in our Letterbox Treats range click the link below:

Letterbox Treats >

The start of a new year means preparing for another 365 days of exciting festivities. We've put together this helpful chart to give you an overview of some dates worth putting in your diary - dates like Valentine's Day, International Women's Day, and of course Star Wars Day!

It's always good to be prepared, so make a note of the dates that are important to you...and don't forget to stock up on sweet gifts for that special someone!

Need some sweet gifts for a special occasion? Browse our full range here >