Liquorice Allsorts are the product of a happy accident. In 1899 one of Bassett’s sales representatives, called Charlie Thompson, dropped a tray of samples on the floor creating a muddle of sweets which would unknowingly become the Liquorice Allsorts we all know and love today.
At Sweets in the City, we’ve done our research about these colourful treats to bring you some of the most interesting facts about Liquorice Allsorts!
Where Did It All Begin?
The Bassett company, the father of many of our beloved sweets, was founded in 1842. The first Bassett sweet factory was opened shortly after in 1852 in Sheffield, South Yorkshire. The Bassetts factory has remained in Sheffield ever since!
Liquorice History
Liquorice Allsorts have only been gracing our sweet counters for the last hundred years or so, but liquorice has been a favourite throughout history. The Ancient Egyptians were especially fond of the sweet root, and historians even found some inside King Tutankhamun’s tomb!
Bertie Bassett
The iconic Liquorice Allsorts mascot, Bertie Bassett, was created by advertising copywriter Frank Regan. Bertie has truly become a recognisable British Figure over the years and recently wedded his high school sweetheart Betty (if you don’t believe us, take a look on YouTube!)
Liquorice Allsorts are unlike any other sweets on the market, truly distinguishable and totally delicious! If, like us, this blog has put you in the mood for some Liquorice Allsorts, then head over to our Pick & Mix page, find number 23 on our list and order yours today!
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