Welcome to the brand new Sweets in the City website!

As many of you might know - I'm Sarah Lynn, founder of Sweets in the City and as of December 2017 I became one of Lord Sugar's business partners!

For those of you that don't know Sweets in the City yet - we are a premium sweet gifting company that create and pack beautifully presented sweet gifts, taking inspiration and trends from everything going on around us to keep sweets firmly and stylishly in the 21st century! Building the new website has been an incredible adventure and Designer Websites our partner on the project have understood the vision and helped us bring everything to life beautifully.

I will be writing a regular blog on the new site to keep all of our fabulous customers and supporters up to date on what we are doing. I plan to write a little bit about my journey both professionally and personally since winning The Apprentice in 2017, in the hope that it might inspire anybody within a business or as a business owner however big or small - to be passionate and achieve the most you can from it.

Since winning the show and Lord Sugar becoming my partner in the new business we have a number of exciting things happening. The production unit has had an extension built to allow us to grow and develop all of the ideas we have for 2018, the new website has been created and launched with our wide range of gifts including a variety of Shakes, Jars, Lollipops and Treat Boxes, as well as the brand new Letterbox Treats offer that was talked about on the final of The BBC Apprentice.

I believe the new website offers something for everyone, with styles and sweet mixes to suit all ages and palettes. Individuality and personalisation is really important to me, and it has never tasted so good on the new platform! Each one of our gifts can be product customised with wording of choice, to add a special touch and make sure it is as unique as the person receiving it. There is also a handy calendar reminder service for upcoming events, a subscription service for sweet explorers, a stylish corporate catalogue for co-branded business goodies and even the opportunity to create your own giant lollipops.

There are countless ways to be inspired through product fill and different designs on the site each month, so please keep up to date with everything we are doing by signing up to our Newsletter and following us on Facebook, Twitter and Instagram

I'll leave you now to pick your mix and sweeten up somebody's day by sending one of our gorgeous gifts :)

More news coming soon!

Sarah x

So the 11th of March is only around the corner and your looking for the perfect gift?

Make sure you show your appreciation the sweetest way possible.

Mum’s Emergency Stash

The jar comes crammed with treats – from chocolate and gummies to sugar and jelly sweets and lollipops, perfect to make her smile on Mothers Day.

Sweets in the City always have you covered and think you deserve a Treat box.

So last week we decided to run a competition for an amazing Treat, the day after Valentine’s day. Something to pick you up if all didn’t go according on the day of love x.

The competition for our giveaway still has 2 day’s left to run.

So if it’s a classic like Wham bar, Freshers or our Fizzy Heaven shake they're all inside our Treat Box.

To be called a lovebug is the ultimate expression of affection, you are so full of love.

So that’s the phrase LoveBug defined and we feel we have translated that into a Jar of Joy filled with nothing but flavours of Love. This Valentine’s make sure you add a little something different to the mix and take your pick from our exclusive Valentine ranges x

Valentine’s Day done only how we know. We think there should be an alternative this year so check out our exclusive ranges for the love of your life. Say it ‘ With Love X ‘ and break the mould in what your Valentine’s receives this year. Each Jar is packed full of Love and we think you deserve something to make such a special day that bit sweeter.

From 2- 11 October, Selfridges Oxford Street will host the ASAP Rocky AWGE Bodega!

It is an amazing pop up and we are proud to have supported them with their stylish branded sweeties! The range includes 18 pick and mix sweet lines,so you will definitely be able to find something for everyone and the Wagwan artwork is pretty special so don’t miss out.